KUDU: From startup to 400 Boots stores in under 12 months
The all-in-one protein
Every year, Edward Straker takes on a massive challenge. During one of these adventures (cycling the length of South America), he kept running into the same issue: protein supplements were bulky, inconvenient, packed with junk — and they didn't actually aid his recovery.
The challenge
He needed something simple and effective that truly supported performance, recovery, and longevity. Less than 12 months into their partnership with us, KUDU launched their revolutionary collagen protein gel in 400 Boots stores across the UK and Ireland.