FarmersAid: A brand people can trust with their lives
Brand identity, illustration and print for a life-saving initiative
RABI is a charity supporting farming people across England, Wales and Northern Ireland through financial pressures, mental wellbeing challenges and physical health needs. Despite employing just 1% of the UK workforce, farming accounts for around 20% of workplace fatalities.
The challenge
As part of its five-year strategy, RABI set out to launch FarmersAid, a long-term initiative designed to help save lives. Our brief encompassed brand identity, illustration, copywriting, print production, critical care kit documentation and exhibition collateral.