Bridging Finance Solutions: From regional lender to national finance brand
Fast finance, made human.
When we first began working with Bridging Finance Solutions, they were very much a local business. Back in 2017, BFS were operating in an increasingly sophisticated market.
The challenge
The rise of online banking and fintech meant that customer expectations were rising and competitors were upping their game. BFS needed a brand and digital presence that felt clear, confident and more distinctive in a market that was fast becoming transactional, and in many cases, less human.