Anwyl Homes: The rebrand that fuelled huge revenue growth
Reinventing a heritage homebuilder
Anwyl is a long-established, family-owned homebuilder based in North Wales. We have had the privilege of working together for over a decade. In 2015, the business set a bold goal: reach £60m revenue by expanding into England and increasing their volume of public sector contracts.
The challenge
Their brand lacked clarity. There was no single, unified approach to expressing what Anwyl stood for or how its different divisions connected. Their visual identity appeared dated and wasn't applied consistently. All of this made it harder for people to instantly recognise Anwyl as a high-quality, trustworthy homebuilder, and it risked slowing their growth.