#pr{font-family:sans-serif;max-width:900px;margin:2rem auto;padding:0 1.5rem;line-height:1.7;color:#222}#pr h1,#pr h2,#pr h3{margin-top:1.5rem}#pr ul{padding-left:1.5rem}#pr blockquote{border-left:3px solid #ccc;margin-left:0;padding-left:1rem;color:#555}

All Things Dairy: From TikTok sensation to supermarket success

Turning viral moments into lasting brand equity

While the world was in lockdown and Covid dominated headlines, Chef Thomas Straker captivated audiences with his buttery artistry. Together with Toby Hopkinson they hatched a plan to disrupt dairy and become the largest organic dairy company in the UK.

The challenge

Less than 12 months into their partnership with us, All Things Butter launched in Ocado, Sainsbury's and Asda — and raised £2.2m investment. Since then the brand has continued to grow, expanding into All Things Cottage Cheese and launching multiple SKUs across both categories.