DISCOVER PROJECT
FOR BRANDS WITH soul.
"Thank you so much for the last couple of days. It was such an awesome few days and so well organised/directed by The Loft. Locations were amazing and it looked incredible. Looking forward to seeing what we can all achieve with Ethos."
– Edward Straker
Co-Founder, Ethos Nutrition
MOODBOARDS & INSPIRATION
Brutality. Dedication. Sweat. Grit. This is what we wanted to capture. Leaning into a cinematic, high flash photography style to highlight motion and power. The view should feel like they are right there with the athlete.
TEAM
ART DIRECTION & LOGISTICS: The Loft
PHOTOGRAPHY: Matt Pearson
VIDEOGRAPHY: Bar Studios
LOCATION: Battersea Park and The Manor, London
ATHLETES: Will Lafolafo, Holly Archer, Justine Kachaeve, Nicole Wright, Jake Seymour, Marcelino Da Silva Vong, Lydia Oldham.
