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Art DirectionPhotography

Ethos Nutrition: No Limits. No Compromises.

Art direction for a two-day photography and video shoot in London.

Client

Ethos Nutrition

Industry

Art Direction

Date

2024
DISCOVER PROJECT

"Thank you so much for the last couple of days. It was such an awesome few days and so well organised/directed by The Loft. Locations were amazing and it looked incredible. Looking forward to seeing what we can all achieve with Ethos."

– Edward Straker
Co-Founder, Ethos Nutrition

MOODBOARDS & INSPIRATION

Brutality. Dedication. Sweat. Grit. This is what we wanted to capture. Leaning into a cinematic, high flash photography style to highlight motion and power. The view should feel like they are right there with the athlete.

TEAM

ART DIRECTION & LOGISTICS: The Loft
PHOTOGRAPHY: Matt Pearson
VIDEOGRAPHY: Bar Studios
LOCATION: Battersea Park and The Manor, London
ATHLETES: Will Lafolafo, Holly Archer, Justine Kachaeve, Nicole Wright, Jake Seymour, Marcelino Da Silva Vong, Lydia Oldham.